Issue# 1360
June 4, 2009
New featured Report on OTCReporter.com HRAL
HearAtLast Holdings, Inc
Stock Symbol :: HRAL E-Mail this Article to a Friend
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HearAtLast Holdings, Inc (HRAL) HearAtLast Holdings, Inc. is a hearing aid reseller to hearing impaired individuals.
Recent Price$.08
Market Capitalization$7.84M
Est Float18.1M
Outstanding Shares98.1M
ExchangeOTC.PK
HearAtLastHoldings, Inc.
6543 Mississauga Rd.
Mississauga, ONT L5N 1A6
Canada
Phone: 905 603-4355
Fax: 905 817-1044
http://www.hearatlast.com Company Highlights
All of HearAtLast hearing instruments are Name Brand, state-of-the-art digital devices, approved for dispensing in North America . Retail selling prices for hearing instruments are set and regulated in many instances by provincial authorities, as in Ontario by the ADP.
Hearing loss is one of the most prevalent chronic conditions in North America, affecting nearly 40 million people, 28 million of whom are over the age of 45. The numbers are increasing significantly due to the aging baby-boomer population, MP3 players, and environmental noise.
HearAtLast currently owns and operates 18 hearing clinics co-located in Wal-Mart Stores, Wal-Mart Supercenters, and Sam’s Clubs in Canada in addition to their new stand-alone clinic in The Villages, Florida.
The company recently announced that its U.S. clinic, located in The Villages in Florida , has generated over $51,509 in gross sales since its grand opening on January 21, 2008, averaging approximately $17,170 in sales per week.
Current Projects
HearAtLast Opens 27th Location in the Core of Canada’s Largest City
HearAtLast Holdings Inc.recently announce dthat today it opened its 27th hearing aid clinic located at the Dufferin Mall, within the newly renovated Wal-Mart, at Toronto, Ontario. This newest location is situated in a densely populated diverse community in a Mall that has been established for over 50 years. This new addition to the HearAtLast family is expected to be a major success. HearAtLast is confident that the community made up of baby boomers and alike will all benefit from their NO Charge hearing assessments, virtually invisible hearing aids, state of the art MP3 earbuds and assistive listening devices. HearAtLast to Open Three More Retail Locations
HearAtLast Holdings, Inc. continued its Canadian expansion with the opening of three new HearAtLast “The Hearing Store” locations during the month of January 2009. All three locations are in Ontario, Canada located within select Wal-Mart locations. Strong retail sales at most existing locations supports and necessitates the need to expand in these difficult economic times. The new locations will strengthen their presence in Southern Ontario, Canada’s most densely populated region. The Company’s mission is to provide unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America.
Company Overview
HearAtLast Holdings, Inc. (OTC.PK: HRAL)
HearAtLast offers state-of-the-art hearing solutions using the latest in clinical testing equipment to pinpoint hearing loss. They offer a wide variety of brand name high quality digital hearing aids including open fit and PAC (Post Auricular Canal) units at extremely competitive prices. Upon completion of a clinical assessment and approval from a third party signing authority or administrator, their licensed professional staff of audiologists are able to dispensehearing aids in “about an hour.”HearAtLast is conveniently located in select Wal-Marts in Canada.
Hearing loss is one of the most prevalent chronic conditions in North America, affecting nearly 40 million people, 28 million of whom are over the age of 45. The numbers are increasing significantly due to the aging baby-boomer population, MP3 players, and environmental noise. Fortunately 90% of hearing loss can be helped with hearing instruments. Yet astonishingly, less that 20% of those who could benefit from a hearing aid actually use one. This means that over 75% of those who could possibly benefit from a hearing aid are missing the important sounds of life and are having difficulties in their communication with others.
All of HearAtLast hearing instruments are Name Brand, state-of-the-art digital devices, approved for dispensing in North America. Retail selling prices for hearing instruments are set and regulated in many instances by provincial authorities, as in Ontario by the ADP. HearAtLast provides our clients that deal with hearing loss with suitable affordable solutions to their hearing needs. We offer a wide spectrum of products, from digital programmable instruments to assistive listening devices. There are several different styles of hearing instruments, all of which are available at our conveniently located HearAtLast the Hearing Store locations.
Behind-the-Ear (BTE)
Behind-the-Ear (BTE) hearing instruments fit comfortably and snuggly behind your ear. BTEs are attached to a custom earpiece molded to the shape of your outer ear. They are the most versatile hearing instruments, with models that can aid people with all types of hearing loss – from mild to severely profound. For children, BTEs are most often recommended since the earpiece can be easily changed to accommodate their growing ears, and can be connected external devices, which can assist them in the classroom.
BTEs can be connected to other sound sources such as televisions and infrared listening systems. Infrared listening systems can be helpful in public gatherings and for children in school. Volume control and other listening adjustments can be made manually or determined automatically by your BTEs, offering you the most control over your own hearing instruments. Your Hearing Care Professional can help you decide what type and style hearing instrument is best for you and your hearing needs.
Benefits at a glance:
Most versatile to address all types of hearing loss from mild to severely profound
Capable of being attached to external sound sources
Automatic or manual controls
Available in a range of fun, fashion colors as well as those to match hair or skin tone
Open Fit Behind-the-Ear
Unlike BTEs which utilize a custom molded earpiece, Open Ear BTEs are small, sleek hearing instruments that attach to ultra-thin, almost invisible tubing and soft, comfortable tips that are inserted into your ears. A common complaint of hearing instrument wearers is the feeling of their ears being plugged up. This is known as occlusion and is caused by the earmold or custom instruments being placed into the ear. By utilizing special tubing and tips, Open Ear BTEs dramatically reduce occlusion by creating a more comfortable listening experience
Open Fit BTEs do not require ear impressions, and therefore you may be able to be tested and fit in one appointment. The flexible tips are available in various sizes for you and your Hearing Care Professional to choose from, ensuring optimal comfort. Since Open Ear BTEs have no visible controls, they function automatically and are easy to wear and use. Your Hearing Care Professional can help you decide what type and style hearing instrument is best for you and your hearing needs.
Benefits at a glance:
Small, ergonomic design
Reduces occlusion
Automatic controls
In-the-Ear (ITE)
In-the-Ear (ITE) hearing instruments are custom made to fit within the concha – the indented, bowl-like outer portion of your ear. ITEs are the most widely recommended hearing instrument style for adults because of their design and control options. Custom hearing instruments are not usually recommended for children since their ears are continually growing.
ITE hearing instruments are made to fit your unique ear shape. Because of their size, ITEs can have many features and options that make wearing hearing instruments more comfortable and user-friendly. They may have controls for manual adjustment of volume or special listening program, or these features many function automatically – giving you the option of how much or how little you control your instrument.
Of the custom instruments, ITEs can help the widest variety of hearing loss. Your Hearing Care Professional can help you decide what type and style hearing instrument is best for you and your hearing needs.
Benefits at a glance:
Most widely recommended custom instrument
Custom-designed fit to your unique ear size and shape
Automatic or manual controls
Available in a range of shades to match skin tone
Completely-in-the-Canal (CIC)
Completely-in-the-Canal (CIC) hearing instruments are the smallest, custom-designed hearing instruments. Hidden in the shadow of your ear canal, they fit deep inside your ear and are virtually invisible. Siemens Micro-CIC™ is the smallest CIC available today.
CIC hearing instruments are created to fit your unique ear shape. Due to their small size, CIC hearing instruments don’t usually have any manual controls, so all features and functions are programmed to perform automatically – making them easy to use and comfortable to wear.
CICs are aesthetically pleasing, and can help a variety of hearing losses. Your Hearing Care Professional can help you decide what type and style hearing instrument is best for you and your hearing needs.
Benefits at a glance:
Almost invisible when worn
Custom designed to fit your unique ear size and shape
Completely automatic
Post Auricular Canal
Post Auricular CanalPhysically, the PAC hearing instrument doesn’t look like a traditional hearing aid. In fact, its innovative, low-profile design makes it virtually invisible from any angle. Which, from a cosmetic perspective, is exactly the point, right?
Yet, that’s just the beginning. InFocus separates the digital sound processor from the speaker, and then properly positions the speaker inside the ear canal to create an exclusive coupler effect not available elsewhere.
The sound processor is connected to the speaker using a translucent wire that runs through a micro-thin tube designed to follow the natural contours of your ear.
The speaker is held in position using an acoustically engineered Ultra Soft Tip, which gently seals the canal without occlusion-effect. This dynamic seal, which is designed to move with the ear canal, also eliminates feedback and other bothersome background noise.
Integrated with the power and performance of the most advanced digital technology available, it is this unique coupler effect that ensures superior sound quality, speech clarity, comfort and cosmetic appeal.
Last, but not least, every SeboTek PAC Voice-Q hearing instrument is designed to operate using a #13 battery, which is easy to handle for those with dexterity issues, yet offers dramatically longer battery life.
LEADERSHIP
Matthew Sacco
Chief Executive Officer
Mr. Sacco founded Atlast in June 2003. As CEO of the Company, Mr. Sacco is responsible for seeking new related business opportunities. Mr. Sacco works closely with the president and the Atlast medical directors to ensure a complete and comprehensive roll out of new locations. Mr. Sacco has more than 30 years’ experience in construction development and international business development, primarily in the Caribbean . During the past five years, Mr. Sacco has devoted his time, effort and financial resources to the ever-expanding hearing aid industry along with developing the business operations of HearAtLast. He is instrumental in the establishment of the corporate head office located at
6543 Mississauga Road
.
Mr. Robert J. Oswald
President
Robert J Oswald is a veteran of the hearing health care industry with over 20 years of experience in Senior Management, and President of ASSI. He has been Involved directly in all aspects of this unique industry; hearing aid manufacturing, hearing conservational acoustics, clinic management, business development and marketing. As a founder of HearAtLast he brings a vast network of strategic partners from the manufacturing sector and hearing Instrument specialist areas. Robert is a dynamic hands-on leader with exceptional presentation and people skills.
Peter Wanner
Chief Financial Officer
Peter Wanner, Director, CFO & Secretary, 53 years of age -Mr. Wanner has been a self-employed Certified General Accountant and business consultant since 1990. During this time period he has undertaken several interim-Chief Financial Officer assignments and served as a consultant for clients in the airline, software, wholesale distribution, manufacturing and tour operation industries. In these capacities, he assisted in the going public transactions of several companies in the United States , including Aviation Distributors, Inc., Integrated Data Systems Inc., D’Angelo Brands, Inc., Southborough Ventures, Inc., as well as several private placements for various companies in Canada . From 1983 to 1990, Mr. Wanner was the Vice-President-Controller for Worldways Canada Ltd., which was then Canada ’s third largest airline.
Most recently, Mr. Wanner acted as Secretary, Chief Financial Officer and Director of Trophy Capital Inc., Ribbon Capital Inc., and Scorpio Capital Inc., all capital pool companies listed on the TSX Venture Exchange and all having recently completed their Qualifying Transactions. Mr. Wanner currently also serves as a Director of First National Power Corp.
Preston Shea
Counsel General
Mr. Shea combines a broad perspective of legal experience with a consummate entrepreneurial background. Mr. Shea is qualified to practice law in both Canada and the United States and served as a Diplomat for the Government of Canada at the Canadian Consulate, Los Angeles . His law practice experience includes Corporate-Commercial matters, NAFTA, Commercial Real Estate, Securities, and Canada/U.S. Immigration law with offices in both Arizona and Ontario , Canada .
Mr. Shea’s association with the Government of Canada included appointments as the Chief of Staff, Federal Minister of the Environment, Special Assistant, Federal Minister of International Trade, and Senior Investment Advisor, Canadian Consulate, Los Angeles .
Preston has acted as both in-house legal counsel and a senior business executive for corporations in a wide range of industries that span the retail, aerospace, commercial leasing, real estate, construction and development, international trade, and brewery sectors. This experience includes extensive work on international business matters with partners and suppliers in Russia , China , Germany , Australia , Canada and the United States .
Mr. Shea has held senior executive positions with Studio One Media, Inc., Global Heat Transfer Ltd., Alberta, StarEnvirotech Inc., California, Parliament Construction Ltd., Michigan, Telephone Network Services, Inc., Toronto, Trans Continental Trading, Inc., Phoenix and The Imperial trust Company, Montreal and exercised Board of Director responsibilities with several of those organizations. His unique balance of business acumen and legal training coupled with significant domestic and international business experience, allows him to play a leadership role in the development and administration of diverse business projects, strategic relationships, and transactions with global partners.
Market Snapshot
News
HearAtLast Benefits from Wal-Mart’s New Medical Clinic Expansion with Two New Store Openings
June 4, 2009
New featured Report on OTCReporter.com HRAL
June 4, 2009
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